Primal
A documented complete meal with specific safety disclosures: Primal describes third-party test-and-hold for every finished frozen/freeze-dried lot.
Complete-food label and composition, with documented formulation or quality controls. Start your comparison here.
Sources checked: · Published-information review; not feed-tested
At a glance
- Checked food types
- RAW · Freeze-dried
- Watch before buying
- Raw: germ risk; separate handling
- Calories not verified
What is in the food?
Kibble in the Raw Small Breed Chicken contains grain (sorghum). It is freeze-dried food, despite the word “kibble” in its name.
Natural ingredients, additives & processing
The no-synthetic-vitamin/mineral claim is the brand’s claim. The actual panel still names vitamin E, taurine and preservatives; it does not mean no additions.
Does it contain MSG?
No MSG is listed. Dried yeast appears separately and should not be relabelled as added monosodium glutamate.
No declared MSG describes the checked label only. It is not a claim about every recipe or a laboratory finding.Checked recipes & composition
Flavours, markets, life stages and processing methods within a brand can use different formulas. These label figures apply only to the listed samples.
Kibble in the Raw — Small Breed ChickenFreeze-dried raw
Chicken with bone, sorghum, liver, egg, produce and oils; dried yeast, vitamin E and taurine.
| Nutrient | Declared | Estimated dry matter |
|---|---|---|
| Crude protein | 27% | 29.3% |
| Crude fat | 23% | 25.0% |
| Crude fibre | 3% | 3.3% |
| Moisture | 8% | — |
| Energy | Unverified | — |
Dry-matter figures use declared moisture for comparison, not measured averages. Where source figures are guaranteed minima/maxima, the calculated figures are not exact nutrient contents.
Nutritional adequacy: Manufacturer describes a complete, balanced adult meal; puppy recipe is separate.
Read the recipe source ↗What do owner reviews tell us?
Visible manufacturer-hosted reviews include enthusiastic acceptance, refusal to eat and complaints about powder/broken pieces. HKTVmall showed no reviews. These are owner reports, not controlled nutrition evidence.
Before you buy
The official FAQ positions this as an adult small-breed meal; a separate puppy recipe exists. Do not confuse guaranteed analysis with the page’s separate typical-analysis table.
Sources
- Recipe, guaranteed/typical analysis and owner reviews
- Quality controls and lot release
- HKTVmall small-breed recipe listing
Brand / product image source. Shown for identification; packaging and regional recipes can differ. Nutrition figures follow the named recipe sources.
Brand and retailer claims are attributed to their sources. Store ratings are not converted into food ratings, and no firsthand feeding or laboratory test is claimed.