PURE Life
Australian brand identity resolved, but request the complete adequacy and moisture panel before ranking higher.
Missing adequacy, incomplete analysis or a material label mismatch needs resolving before choosing this as the main meal.
Sources checked: · Published-information review; not feed-tested
At a glance
- Checked food types
- Dry · Freeze-dried
- Watch before buying
- Nutrition figures incomplete
What is in the food?
Lamb meal and freeze-dried lamb, fava beans, chickpeas, pea protein, oils, lamb gravy, beet pulp, potato starch, vitamins/minerals, fish oil, yoghurt and produce.
Natural ingredients, additives & processing
Kibble, freeze-dried meat and nutrient supplements, preserved with tocopherols/rosemary.
Does it contain MSG?
MSG is not named in the checked ingredient list. This is a label check, not laboratory proof of absence.
No declared MSG describes the checked label only. It is not a claim about every recipe or a laboratory finding.Checked recipes & composition
Flavours, markets, life stages and processing methods within a brand can use different formulas. These label figures apply only to the listed samples.
Australian Lamb for Adult DogsKibble with freeze-dried meat
Lamb meal and freeze-dried lamb, fava beans, chickpeas, pea protein, oils, lamb gravy, beet pulp, potato starch, vitamins/minerals, fish oil, yoghurt and produce.
| Nutrient | Declared | Estimated dry matter |
|---|---|---|
| Crude protein | 30% | — |
| Crude fat | 13% | — |
| Crude fibre | Unverified | — |
| Moisture | Unverified | — |
| Energy | 3,600 kcal/kg | — |
Dry-matter figures use declared moisture for comparison, not measured averages. Where source figures are guaranteed minima/maxima, the calculated figures are not exact nutrient contents.
Nutritional adequacy: Adult product; exact recipe-level complete/balanced statement not captured.
Read the recipe source ↗What do owner reviews tell us?
Two manufacturer-hosted positive reviews mention acceptance and suitability for one owner’s dog. Too small and self-selected for a health conclusion.
Before you buy
Do not confuse with French PURE Life or Canadian Pure Life Raw. Fibre/moisture absent; energy converted from 360 kcal/100g.
Sources
- Australian manufacturer recipe
- HKTVmall brand facet — inventory presence, not stock or recipe equivalence
Brand / product image source. Shown for identification; packaging and regional recipes can differ. Nutrition figures follow the named recipe sources.
Brand and retailer claims are attributed to their sources. Store ratings are not converted into food ratings, and no firsthand feeding or laboratory test is claimed.